Redesigned the packaging for an existing
oral care brand’s toothpaste box, drawing insights
from competitor research. This analysis
included factors such as typography choices, color
usage, and in-store shelf positioning.
Based on the research findings, I developed
precise dielines for the packaging and refined the
design through iterative adjustments using
physical mockups to ensure functionality.
Adobe Illustrator
Adobe Photoshop
Adobe Acrobat
Adobe Dimension
192 gsm EPSON Ultra premium presentation paper