Redesigned the packaging for an existing oral care brand’s toothpaste box, drawing insights from competitor research. This analysis included factors such as typography choices, color usage, and in-store shelf positioning.
Based on the research findings, I developed precise dielines for the packaging and refined the design through iterative adjustments using physical mockups to ensure functionality and visual appeal.
Adobe Illustrator
Adobe Photoshop
Adobe Acrobat
Adobe Dimension
192 gsm EPSON Ultra premium presentation paper